JHill

Some Super Bowl advertisers fumble online - CNET.com

I think that this is a bit of a cop-out. How can you not know that your company is running an ad in Super Bowl? We’ve had situations where we didn’t know that a client was running national television ads and got caught with our pants down, but those communication problems were quickly worked out. The Super Bowl seems like it’d be a different animal, one where you would have the time to prepare for it.

“He attributed the site problems to poor communication between marketing and information technology departments within these companies in planning for stepped-up traffic from TV audiences.”