An interesting article from Business Week on the level of tracking that TiVo, and other DVRs, can provide to advertisers. I’m not sure what the statistics really mean, but one thing that they found was that the shows that are watched by more people have a lesser percentage of those viewers watching the ads… It’d be nice to think that people knew that the shows weren’t as popular and needed higher ad rates, but I don’t think that’s it. That’d be great, if it were the case, kind of like Salon’s daily pass thing.
Via Slashdot
0 responses so far ↓
1 JHill // Feb 3, 2004 at 4:10 pm
An updated list of 2004 Superbowl / TiVo Tracking articles are here:
http://www.jasonhill.com/2004/02/tivo_user_track.html
2 MaisonBisson.com // Feb 14, 2004 at 10:44 pm
TiVo Getting Close to Home. Too Close.
The folks at Ars Technica are asking question that I first started wondering about during the Patriot’s 2002 Superbowl win. After the game, the TiVo folks released an announcement that
Leave a Comment